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nike retail museum
NIKE
our client
WHERE ?
Beijing, China
The space needed elements to inspire fitness motivation and an atmosphere that illustrated Nike's brand values thestery. One important brand value in particular is that everyone is an athlete, and we designed the space that would allow all visitors to establish an emotional connection.
collaborating with
NDC
our scope
Lighting
Nike requested a pop-up experience space that simultaneously showcased the heritage and evolution of their products and provided a space for customers to view these products, all the while redefining what it means to be “in the zone”.
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